Kellogg’s Frosted Flakes and Tony the Tiger Flip Industrial Breaks right into a Recreation of Trivia
Gathering on the sofa to look at a hockey recreation is a quintessential Canadian ritual. And now, Kellogg’s Frosted Flakes is taking followers past the on-ice motion by extending the enjoyable and pleasure into commercials, with a brand new recreation time recreation, ‘GR-R-REAT TR-R-RIVIA’.
Launching throughout the lead as much as the 2023 Stanley Cup Playoffs, ‘GR-R-REAT TR-R-RIVIA’ invitations followers at dwelling watching NHL on Sportsnet broadcasts to scan a QR code or go to frostedflakes.ca/trivia and reply three hockey-related trivia questions throughout industrial breaks. The trivia goes stay solely after the beginning of the hockey recreation, and the questions change with every new recreation.
“We all know sports activities followers have a lot coronary heart for Kellogg’s Frosted Flakes and Tony the Tiger. We simply needed to get up that love with a program that helped them have interaction with us throughout their favorite second… the sport,” stated Emma Eriksson, vp, advertising and marketing & wellbeing, Kellogg Canada Inc. “We’re giving everybody at dwelling a solution to make the sport they love much more enjoyable and on the identical time, allow them to reconnect with Tony the Tiger.”
“Watching hockey is already a lot enjoyable, we liked the thought of constructing the expertise higher by turning commercials into one thing everybody can play,” stated Steve Persico, co-chief inventive officer at Leo Burnett Toronto. “Leaping on sports activities trivia to get everybody at dwelling engaged was an ideal match.”
When members play, they earn an entry right into a draw for the prospect to win a grand prize that sends the winner and three friends to see a 2023 Stanley Cup Last recreation, together with extra entries for each proper reply. Gamers additionally earn probabilities to win an NHL prize pack with every session. Get the questions fallacious and gamers should look forward to the following recreation to redeem themselves.
“Taking part in trivia with an icon like Tony the Tiger ‘stay’ within the Sportsnet studio throughout an NHL broadcast is enjoyable and thrilling for followers of all ages,” stated Anthony Attard, vp of gross sales, Sportsnet. “As Canada’s dwelling of hockey, Sportsnet is in a singular place to attach manufacturers with the biggest and most engaged audiences within the nation by way of seamless content material integrations.”
The marketing campaign launched March sixth with a time-gated trivia web site, social and digital property, and TV/OLV that includes the one and solely Tony the Tiger, host of ‘GR-R-REAT TR-R-RIVIA’. Technique, inventive improvement and execution for the marketing campaign was led by Leo Burnett Toronto, with animation by Tantrum Studio, and media by Starcom Mediavest Group.
