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Mythic Expertise launches with greater than 65 high content material creators like Cyr, Tectone and Mizkif centered on gaming, way of life and aggressive streaming
One True King (OTK), the gaming and leisure content material collective and probably the most watched organizations on Twitch, introduced right now their collaboration with high leisure company minds to launch Mythic Expertise, a creator-first administration firm providing a full suite of sources important for content material development, from workers sourcing and in-house merchandising to skilled anti-predatory deal negotiation and dealing with.
With greater than 65 signed creators with a attain of over 100 million passionate followers, Mythic boasts a formidable roster of expertise spanning gaming, way of life and esports. This collaboration is proving as soon as once more that OTK is a dominating power defining the way forward for digital media and changing into a hub for the perfect expertise in dwell streaming and leisure.
Video games {industry} veteran and now Mythic CEO William Lucas , previously of Tempo Storm and AFK Creators, partnered with OTK co-founders and Mythic advisers Ideas Out and Asmongold, to determine the creator-focused administration agency boasting transparency, honesty, quantity, and creator well-being as its core values.
“Our objective at Mythic is to make the content material creator’s life as simple as attainable on the again finish, to allow them to focus their vitality on what’s essential to them: creating content material,” mentioned Mythic CEO William Lucas . “Having labored with OTK expertise prior to now, when the chance introduced itself to make one thing that was {industry} defining, all events concerned noticed the potential.”
Unifying completed content material stars like Cyr , Tectone , Stoopzz , Mtashed , and Buffpup beneath one roof, Mythic Expertise ‘s proactive, private and genuine method makes the corporate a formidable entry into the {industry}, encompassing an enormous breadth of beloved gaming titles, from multiplayer hit Future 2, to pandemic favourite Amongst Us, plus hit cell open-world RPG Genshin Influence . Life-style, podcast, and informal hangout-style streamers and vloggers are additionally well-represented within the roster, all with huge audiences throughout Twitch, TikTok, YouTube, Instagram and extra.
Not too long ago signed to the corporate, Snowmixy, top-ranked World of Warcraft PVP healer and streamer, mentioned, “Nobody within the {industry} has made me really feel as at house and protected because the Mythic group. Rising within the content material creator area is usually a bit hectic as you may usually have an inflow of alternatives flooding your inbox. They’ve helped me discover my price as a creator and actually be certain that their creators like me are being handled pretty.”
The Mythic group has already exceeded expectations for its signed creators, with greater deal quantity per creator than the {industry} normal, usually delivering 5-10 paid sponsorship alternatives per thirty days on common, and upwards of 10-15 per thirty days for his or her high earners. For rising creators, Mythic maintains relationships with third-party design companies, whereas additionally internet hosting in-house artists and editors to advise, help, and construct upon private content material branding, and the choice for in-house or trusted associate merchandising to make sure a excessive normal of merchandise and customer support.
The management behind Mythic Expertise brings a historical past of confirmed development at different firms, together with the huge success of OTK’s content material home, merchandising, and tech ventures.
“My ardour for this {industry} is, at the start, the creator,” mentioned Cody Gates , COO of Mythic Expertise, who began his profession organizing Future group occasions. “The many years of mixed expertise, relationships, and information throughout our workers provides our company an edge in negotiating on their behalf throughout the turbulent content material area with out being unfair or predatory. It is the whole cause I take pleasure in working on this {industry}, and I am excited to proceed rising the creator area.”
For extra details about Mythic Expertise, go to www.mythictalent.com
ABOUT ONE TRUE KING
One True King (OTK) is an award-winning media firm owned by globally famend gaming streamers Asmongold, Esfand, TipsOut, Sodapoppin, Emiru, Mizkif, and NMPLOL. Outdoors of every day gaming content material & streaming, One True King focuses on pushing the boundaries of dwell streaming. OTK produces industry-leading dwell sport exhibits, tournaments, in-real-life (IRL) streams, and podcasts, all tailor-made to millennial & Gen Z web natives. OTK has rapidly develop into the highest most-watched group on Twitch, reaching over 35 million followers throughout social platforms globally and amassing tens of tens of millions of hours watched each month.
For extra info, go to www.otknetwork.com or observe OTK on Twitter, Instagram, YouTube,and TikTok.
ABOUT MYTHIC TALENT
Mythic Expertise is a full-service content material expertise administration firm for creators, by creators, redefining the requirements of illustration and expertise enterprise options within the gaming and way of life content material areas. Mythic gives varied alternatives, together with sponsorship administration and negotiations, and a spread of in-house providers, together with merchandising, modifying, model constructing, and extra. This suite of sources ensures stability and well-being for expertise to allow them to give attention to what they love most: content material creation.
With a various roster of industry-leading clientele, Mythic’s mission is to ship private, genuine relations, clear and honest alternatives, individualized model development sources, and unmatched assist for its expertise.
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SOURCE OTK
